Save the date and don't forget our new Lactium® webinar on Wednesday, October 16th, 10:30 am (EDT).
Ten years ago, people sleeping less than 6 hours represented 20% of the French population. They recently reached 35%. Not a French syndrome, this trend is observed all over Europe, in China, Japan, USA or Brazil. Hours of sleep are decreasing below the recommended 7-8h, slowly but regularly, especially in big cities.
Mc Kinsey estimates the economic cost of lack of sleep around $400B every year, just in the U.S.
Quality of sleep is the trending challenge for global consumers with 58% of them willing to address it in the next 12 months (FMCG Gurus 2023), when it was only 39% in 2019. This life target nourishes a variety of industries, from sleep tech IoT & apps to sleep aids, or meditation courses.
Indeed, sleep is intertwined with many fields of our everyday life, and quickly generate pain points when lacking.
Benefits of a good night’s sleep include:
- Cognitive performance (focus, learning, consolidation, and recalling of information for full memorization),
- Athletic performance (muscle recovery, increased focus),
- Healthy weight (chronic lack of sleep being linked to weight gain),
- Emotional health (lack of sleep leading to irritability, anxiety, or depression),
- Later apparition of chronic diseases and overall better lifespan,
- Ability to avoid accidents (lack of sleep going with lower judgement and reflexes)
These pain points open many doors for health and nutrition offers positionings.
Among the supplement industry, active ingredients with varied and sometimes complementary mode of actions abound. Their efficacy and safety profiles are uneven and can make it hard to choose the perfect combination.
In this webinar, attendees will have an overview of several famous ingredients in the sleep field before learning about Lactium®, a melatonin-free ingredient strong with 10 clinical studies and 8 in 10 consumers satisfied with their sleep improvement. We will demonstrate how Lactium® answers the challenge of sleep quality on several important markers, both through its very latest 2024 clinical study as well as from a selection of previous clinical results.
With our expert speakers Joanna Moro, Bioactive Clinical Trials Specialist and Cécile Da Cunha, Product Manager at Ingredia.