Over the past few years, there has been a strong awareness around women's health. Women’s life is marked by hormonal changes throughout their lives; menstrual cycles, pregnancy, breastfeeding, and menopause, leading to specific needs and, consequently, tailored nutrition.
According to a recent survey, two-thirds of women believe themselves to be in good health, which is comparable to the trends of the last two years. However, they feel their health is impacted by stress and bad eating habits. Many of them are committed to well-being diets as they wish to stay fit and active as much as possible, which drives demand for products that facilitate it.1
As society continues to age, emotional wellness is considered just as important as physical health in facilitating healthy aging. Proportion of women concerned by menopause continues to grow, meaning that they represent an important demographic for the health and wellness market. Especially as they suffer from various symptoms that impact their quality of life, more needs to be done to raise awareness among women on how they can manage the symptoms and how dietary supplements can help.
For several years now, there has been a growing interest in the consumption of dietary supplements. Women are the main consumers with 63.8% of use vs men (50.8%).2 Dietary supplement use increases with age and is higher among women aged 60 and over.This shows that there is scope for innovation within the market, developing new products and educating women who are either perimenopausal, menopausal, or post-menopausal.
Lactium®: an effective ingredient to manage stress & sleep issues among women.
Feeling of stress, anxiety and low mood are on the rise amongst women overall, and this is even more pronounced in women after menopause. Mood swings and other mental health-related problems are commonly experienced symptoms. Indeed, 61% of global post-menopausal women say they suffer from mood swings and 62% of global women would like to improve their stress levels over the next twelve months.1 Many women seek solutions to alleviate these unpleasant consequences of menopause.
Lactium® precisely meets this need. Indeed, it helps cope with occasional and everyday stress. It is already used by millions of consumers all over the world who deal with chronic stress symptoms (sleep disorders, pressure…), face very stressful periods of life (exams, tobacco withdrawal…) or want to optimize their general well-being (immunity increase, energy and balance, …)
Lactium® has already 9 clinical studies and one consumer satisfaction study. More specifically on women, a clinical study carried out to measure the psychological response to chronic stress, showed that Lactium® at 150 mg/day significantly reduced perceived stress after 30 days.
Pep2dia®: a bioactive ingredient that regulates blood sugar levels
Reproductive hormones in women of childbearing age affect blood sugar levels. Since these hormone levels fluctuate throughout the menstrual cycle, blood sugar levels can also vary throughout the month. Although the impact is usually minor, some women may experience changes in blood sugar levels due to dietary changes or reduced physical activity during the menstrual or premenstrual period.
Pregnant women may suffer from gestational diabetes, a high blood sugar level that can affect their pregnancy and baby's health. Generally, blood sugar returns to its usual level soon after delivery. The 2021 National Perinatal Survey reports an increase in the incidence of gestational diabetes in pregnant women, from 10.8% in 2016 to 16.4% in 2021.3 This rise is partly due to improved detection methods and the increasing prevalence of risk factors in mothers, such as age and overweight. Gestational diabetes also increases the mother's risk of developing type 2 diabetes later in life.
Later in life, prediabetes affects women more frequently than men before age 45, even if this trend reverses after age 45. This is due to the decrease in progesterone and estrogen levels. Indeed, these hormones influence how cells respond to insulin, which in turn leads to blood sugar variations.4
Some women are hit even harder by these blood sugar fluctuations. PCOS (Polycystic ovary syndrome) a condition characterized by insulin resistance with significant clinical consequences, affects between 8% and 13% of women of childbearing age.5 Pregnant women with PCOS are at greater risk of developing gestational diabetes. In menopausal women with PCOS, the risk of developing glucose intolerance is higher than in women without PCOS. 6
This is why it's important for women to monitor their blood sugar, and Pep2dia® can help them maintain healthy blood sugar levels and reduce glycemia spikes.
Indeed, according to a clinical study made on 21 subjects, Pep2Dia® significantly decreases the HbA1c level after 6 weeks of supplementation.
Proferrin®: an ingredient with multiple benefits for women
In women of childbearing age, heavy periods can lead to iron deficiency, which is the main cause of anemia. Iron is an essential element that performs important functions such as oxygen transport, DNA synthesis, and muscle metabolism. This nutritional deficiency is the most widespread in the world, affecting 33% of non-pregnant women and 40% of pregnant women.7
To prevent this, women need sufficient iron intake. Proferrin®, a glycoprotein naturally present in cow's milk, exhibits multiple biological effects. Able to capture iron, it also has antioxidant and antimicrobial properties, stimulating the immune system.
Women supplementing themselves with Proferrin® can improve their immune system, enhance gut health or prevent iron deficiency.
Osteum™: the solution to solidify bones
In addition to menopause, aging and increased life expectancy also poses public health challenges. Osteoporosis, a deterioration of bone tissue, affects many women as they age.
According to the International osteoporosis foundation, 9 million fractures occur every year in the world. This disease impacts about one in ten women at age 60 and one in five women at age 70.8
One existing solution to limit these consequences is to use Osteum™, casein phosphopeptides (CPP) which bind minerals such as calcium. Osteum™ CPP acts as a carrier of soluble calcium and improves its bioavailability. A study on rats has demonstrated a significant improvement in bone mineral density for the ovariectomized rats supplemented with CPP+calcium, in comparison with rats supplemented only with calcium.
Prodiet® Colostrum: a gut health and immunity promoter
Numerous studies clearly show that women are more likely to suffer from various gastrointestinal disorders than men, including gallstones, irritable bowel syndrome, dyspepsia and celiac disease, among others.
Many scientific studies have shown the positive action of colostrum on digestive health. Indeed, bovine colostrum contains growth factors that can help stimulate the growth of healthy bacteria in the gut. Expanding the resistance to digestive infections thanks to reinforcement of the immune system, Colostrum can aid in improving digestion, reducing bloating, and preventing constipation.
With women tending to take a proactive approach to health & wellness, and to focus on prevention over cure, their need for effective and safe dietary supplements is bound to grow. Our role is to help them achieve their goals and improve their quality of life by providing them our best science-backed ingredients.
Sources:
- FMCG GURUS 2023
- https://www.cdc.gov/nchs/products/databriefs/db399.htm
- https://www.ameli.fr/lille-douai/assure/sante/devenir-parent/grossesse/difficultes-et-maladies-pendant-la-grossesse/diabete-gestationnel/definition-facteurs-risque-consequences
- https://www.diabete.qc.ca/le-diabete/informations-sur-le-diabete/complications/sexualite-feminine-diabete/
- https://www.who.int/fr/news-room/fact-sheets/detail/polycystic-ovary-syndrome
- https://www.revmed.ch/revue-medicale-suisse/2003/revue-medicale-suisse-2424/le-syndrome-des-ovaires-polykystiques-et-resistance-a-l-insuline-mecanismes-et-implications-therapeutiques
- https://www.oreka-formation.com/post/produits-laitiers-benefices-fonctionnels#:~:text=Les%20effets%20anti%2Dinflammatoires%20au,microbienne%20et%20r%C3%A9gulatrice%20du%20microbiote.
- https://www.osteoporosis.foundation/patients/about-osteoporosis