56% of dog owners and 54% of cat owners seek specific gut health claims in food or dietary supplements for their pets (FMCG Gurus, 2022).
Animals' digestive systems are composed of many living micro-organisms, including bacteria that are beneficial to the body but also bacteria that are harmful to the body. When harmful bacteria proliferate, this causes an unbalance in the digestive system and leads to digestive disorders (gas, diarrhoea, vomiting, stomach ache, etc.). These disorders can be the result of a poor diet or a sensitivity to certain foods in your pet's diet, but also of stress. This can be caused by a change of environment, a change in routine or separation from family members. Digestive disorders also occur due to infection or inflammation.
Pet owners are looking for natural solutions to help their pets regain a healthy digestive system. A healthy gut microbiome is the key to optimal nutrient absorption, good immune status, healthy skin and coat, and overall strong vitality.